LianLian Global is the cross-border growth partner for hundreds of thousands of eCommerce merchants around the world.  When sellers need to receive foreign payments, get financing, or pay tax obligations abroad, we simplify the complexity of operating in other countries, giving merchants/sellers the freedom to do business anywhere — seamlessly.  

With licenses and offices in the Americas, Europe, and throughout Asia, LianLian is integrated into the biggest eCommerce platforms around the world, with services covering more than 100 countries and regions. Already the third-largest fintech in China, LianLian is entering an exciting period of international growth including its entry into the U.S. market. 

We are seeking a critical U.S. Growth Marketing Lead to join our NYC-based team.

This individual will be tasked with launching and scaling B2B customer acquisition campaigns across all major digital and offline channels. They must be comfortable in a fast-paced and global environment, able to operate and coordinate across multiple internal and external teams, and context-switch with ease.

You will be responsible for executing the strategy for Paid Social, Paid Search, Direct Marketing, and test channels, with a focus on rigorous measurement of performance, testing, and optimization. You will have the opportunity to work with offline and online media, collaborate with our internal brand and design teams to ensure that our unique brand voice is carried through each channel, and partner with our product marketing team to understand the user journey for each campaign and adjust the channel strategy accordingly as we enter new markets. 

This person will succeed if they are customer-centric, analytical, detail-oriented, have a strong understanding of user acquisition and data-driven marketing, and have a track record of being a well-respected colleague and team player.

As a key member of the US team, this position will report directly to the General Manager of our US business and will work closely with the Global Chief Marketing Officer, Jason (madho) Madhosingh


  • Own the end-to-end execution and management of a set of new channels as we explore new conditions for launch, report on performance and CAC potential. 
  • Collaborate with cross-functional partners on conversion strategy, attribution, data analysis, new channel testing, and other initiatives. 
  • Proactively experiment with emerging channels to find creative and innovative ways to achieve performance goals. 
  • Translate customer data, transaction history, and customer behavior insights into tactical and strategic recommendations to take performance to the next level 
  • Continually test and learn. Work with the team to create hypotheses, structure smart tests, and advance initiatives that work. 


  • 4+ years of high-performance experience working on growth initiatives, ideally in B2B/SaaS 
  • Experience in some combination of paid social, paid search, podcast, influencers (YouTube, social), direct mail, or display 
  • Strong project management skills with the ability to manage multiple projects and the desire to bring structure to undefined procedures 
  • Comfort in building relationships and negotiating rates when needed 
  • Attention to detail 
  • Eagerness to join a fast-growing startup 


  • Have worked previously in a SaaS or B2B company targeting eCommerce sellers as customers
  • Have experience working on new brand launches 
  • Have experience working with a small team and stretching beyond your job description


  • Eager to own the strategy and execution of new growth channels as we explore new conditions for launch. 
  • Ruthlessly analytical. You are detail-oriented and love to dig into performance data to uncover insights and are thoughtful about each lever you can pull to optimize campaigns and drive conversions at scale. 
  • Heavily focused on achieving CAC and ROI goals while being mindful of our brand promise and user experience 
  • A fast learner who can pivot quickly. You will analyze early performance indicators and integrate findings into each subsequent campaign. 
  • A self-starter with a strong work ethic, willing to do what it takes to drive meaningful results 
  • A teammate with no ego who is eager to learn and become the best performance marketer you can be 


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