Marketing Manager

Remote New York, NY

CALA’s mission is to power physical product creation by connecting the world through accessible, digital infrastructure.


We are in search of a Marketing Manager who will be responsible for developing, implementing and executing strategic marketing plans in order to attract potential customers and retain existing ones.


The Marketing Manager will play a crucial role in scaling CALA’s industry presence and customer base.


This role is remote, but candidates are welcome to work out of our HQ in New York, NY.


Responsibilities:


  • Own CALA’s public image, ensuring it is cohesive and attractive to our target customers
  • Work closely with designers to deliver and maintain high quality marketing touch points such as the CALA website, landing pages, outbound emails, decks and customer presentations.
  • Coordinate with paid marketing specialists to manage customer-driving ads
  • Coordinate with CALA’s PR agency on press efforts
  • Own and maintain customer touchpoint maps
  • Own and maintain CALA’s voice and communication guidelines
  • Attend and coordinate CALA’s presence at industry trade shows
  • Work with the Director of Customer Experience to maintain the ideal customer journeys.
  • Work with customers to produce captivating case studies and testimonials
  • Implement SEO and SEM best practices
  • Create and maintain CALA’s annual marketing calendar
  • Work with the Sales and Account Management teams to understand customer value.
  • Own and report on customer acquisition cost metrics
  • Work with the leadership team to provide market opportunity analysis


Qualifications:


  • 5+ years of relevant professional experience (PR, advertising, marketing, communications preferred) in e-commerce
  • Experience working with medium-large size fashion brands is preferred
  • Excellent analytical skills and ability to use data to make decisions
  • Excellent oral and written communication skills
  • Ability to manage multiple projects and keep stakeholders informed
  • Excellent reporting and analysis skills
  • Proven experience developing marketing plans and campaigns
  • Ability to communicate with cross functional team members
  • Proficiency with online marketing and social media strategy
Mid-Level
Full-Time

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