Head of Demand Gen & Growth
Canada
United States
This role will be the second full-time marketing hire at OpsLevel, so we’re looking for a well-rounded teammate who can learn fast, change tack quickly, and manage various priorities (strategic and tactical) simultaneously.
Responsibilities–you will...
– Develop a deep understanding of our customers and their use cases by working closely with our CEO and Head of Product Marketing
– Build awareness of OpsLevel among our ICP by developing, executing, measuring, and scaling marketing programs and campaigns
– Own existing paid search, retargeting, email, and social campaigns to create and nurture relationships with our future customers
– Own contact/lead lifecycle and funnel metrics, providing stakeholders across the company with the reports, KPIs, and actionable insights about our marketing engine
– Perform market and customer analyses to identify growth drivers, new emerging channels, optimization opportunities, and ways to accelerate growth
– Support field marketing efforts such as conferences, customer events, and other sponsorship opportunities to build brand recognition and sales pipeline