Growth Marketing Manager

Remote (United States)

Who is Litmus?

Litmus’s email creation, testing, and analytics platform empowers marketers, designers, and agencies to confidently deliver quality, brand-aligned communications that delight and engage consumers. Over the last 10+ years, we’ve built a reputation as thought leaders and one of the most trusted solutions in the industry, and it shines through our customers – all 250,000 of them, representing the world’s top brands in tech, banking & finance, retail, media, and more. 

And with our newest acquisition of Kickdynamic, an AI-driven content automation solution, we are now the leaders in email marketing personalization.

How do we do this? It all starts with our people, and a core belief that the talent we seek should be a culture add rather than a “culture fit”.

What would I do at Litmus?

We’re looking for a Growth Marketing Manager to join our Marketing team, and be a key member of our cross-functional Product-Led Growth (PLG) motion. You'll be responsible for strategizing, optimizing, and executing programs and tests that drive new user acquisition for our online subscription business. Excelling in both the analytical and creative sides of marketing, you'll be our go-to expert on identifying new opportunities, and optimizing existing channels to improve conversion rates, throughout the new user acquisition funnel.

On any given day you might:

  • Analyze all aspects of the web visit to trial signup to paid activation conversion funnel for our online subscription business to identify trends and new opportunities for growth
  • Collaborate with cross-functional PLG team (product, product design, marketing, CSM, support, and operations) on campaigns to drive new user acquisition—through both the optimization of existing channels and new experimental channels 
  • Develop and execute on a robust and methodical testing framework (A/B Testing, etc.) to consistently driving new learnings across the organization to improve conversion rates   
  • Personalize the online experience by targeting messaging and flows based on key personas, behavioral data, and more 
  • Build and maintain comprehensive reporting on key growth KPIs including visit-to-signup rate and trial-to-paid rate. You’ll share results and learnings with cross-functional stakeholders including Product and Marketing, ensuring alignment and visibility

What is Litmus looking for in a candidate?

  • At least 3 years experience in conversion rate optimization, personalization, and analytics; SaaS experience and hands-on use of VWO (or similar tools, e.g. Optimizely) is required
  • Passionate about testing and pushing the boundaries to identify growth opportunities. Obsessive attention to detail, always ensuring a quality user experience 
  • Out of this world project management and prioritization skills; you’re able to manage multiple projects at varying stages and prioritize your focus to the highest impact opportunities 
  • Strong collaboration skills, including working cross-functionally with Marketing, Product, etc across a globally distributed team

Though not required, we'll be even more excited if you have:

  • Experience with website personalization tools like Mutiny
  • Familiarity with SQL
  • Familiarity with JavaScript, HTML, and CSS
  • Experience with Google Analytics and Heap

Why should I choose Litmus?

  • We offer everything you’d expect from a profitable company that’s been going strong for 10+ years, including a great salary and stock options, comprehensive health care benefits, and a generous retirement plan match 
  • You’ll receive 28 days of paid vacation—on top of team retreats and public holidays
  • A platform for good: Affinity Groups, a culture of Diversity, Equity & Inclusion, and volunteer days—creating belonging for all is in our DNA both inside and outside of work #bebeyondlitmus
  • Remote-friendly culture. No matter where you are, you’ll feel connected to the team
  • Over half of our employees work remotely in the U.S. and UK and your work experience is just as exciting, entertaining (!), and engaging 
  • We take family seriously and offer flexible schedules and generous parental leave programs
  • We give you great tools and tech to do your best work: Hardware, software, and home- and office setups

Not sure if you meet all the requirements? Please apply! We know there is no job description that can measure a person’s attitude, aptitude, or amplitude (the ability to turn it up a notch) and highly encourage you to apply. 

Our approach is shaped by a strong respect for each individual. This applies to every aspect of employment – from equitable wages, work-life balance, the freedom to be your whole self, to equal opportunities for growth and development at Litmus. We believe wholeheartedly the more inclusive we are, the better our work will be.


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