Growth Marketing Manager

The Opportunity

We have a goal at 1848 Ventures to ideate, test, refine, and launch new ventures that generate more customers served, create new sources of financial and strategic value, drive deeper insight about risk, and enhance the Westfield value proposition. In this role, you will have a direct impact on the achievement of this goal as Growth Marketing Manager across the Innovation Engine, collaborating with agile, diverse, multi-disciplinary squads focused on taking new venture concepts from idea to launch.

Building and launching is full of uncertainty. By leveraging the principles of growth marketing and experimentation, the Growth Marketer Manager partners with Squad Leaders and Commercial Strategy to develop, validate, manage, and execute effective campaigns focused on identifying and acquiring customers. This role is strategic and requires jumping into the weeds of execution.

The ideal candidate has hands-on GTM B2B SaaS background and a proven track record growing revenue and customers in a startup environment. The candidate is creative, data-driven and results oriented, and is passionate about advancing 1848 Ventures’ mission to positively impact small and medium sized businesses by creating tools to improve their everyday decision making.

We operate in a hybrid work environment where we select the right time, place, and technology to support achieving our goals. This role is remote/hybrid, with 25% required travel to the Westfield Home Office near Cleveland, Ohio, or a city central to teammates working on the effort.

Day-to-Day:

• Partner with key stakeholders to define and prioritize marketing strategies for a portfolio of early concept startups
• Provide thought leadership to gain buy-in on launch strategies
• Champion the voice of customer in every product and marketing experience
• Act as a sounding board for members of the capability working within squads to provide perspective, and share learnings across squads
• Develop deep understanding of customers, competition, collaborators, and overall market to help design, communicate, and deliver value in the marketplace
• Partner with key stakeholders to understand the customer, identify unmet needs/problems, and prioritize solutions that may drive meaningful adoption and greater engagement
• Analyze the competition and corresponding offerings to promote ongoing differentiation in our marketing and products plans
• Collaborate with Partnership team to assess potential industry partnerships that unlock the delivery of new products to market
• Develop and execute GTM plans for suite of SaaS offerings and drive decisions to prioritize marketing investments
• Drive marketing plan across customer journey to generate traffic, convert, and retain customers -- including product positioning, messaging, channel marketing (paid, earned, and owned) like social media, budgeting, and lifecycle campaigns creation
• Drive cross-functional product launches and marketing campaigns, ensuring other GTMs are properly enabled to execute
• Spearhead marketing growth experiments informed by decision science to test measurable and scalable programs—including segments and messaging via content creation—across key channels and products
• Identify, evaluate, and manage resources effectively—including external agencies and contract talent—to develop compelling and unique marketing collateral across channels

Responsibilities:

• Evaluate the effectiveness of GTM initiatives, leveraging analytics and benchmarking for data-driven prioritization, and create action plans to address biggest growth opportunities
• Build, measure, and report target KPIs—including validation, traffic, and conversion metrics—for growth program success by channel, segment, and tactic
• Partner with Talent Acquisition Team for capability growth (i.e., needs strategy, role definition, interviewing, onboarding, etc.)
• Facilitate the creation and adoption of best practices, and collaboration opportunities within the capability
• Foster collaborative and mutually beneficial external partnerships that help accelerate 1848 Ventures’ progress towards its goals
• Participate in thought leadership across the 1848 Venture portfolio to build on the ideas of others, improve outcomes, and ensure strategic alignment
• Contribute to developing and iterating framework building across 1848 Ventures
• Inform stakeholders of progress in both written and verbal forms

Qualifications:

• Demonstrated experience in Growth Marketing and/or Full-stack Marketing in driving GTM plans, and creating GTM play books
• Previous background in SaaS B2B marketing, preferably with experience in early-stage startups, product launches, or exposure to small business audiences
• Experience leading both strategy and execution with strong time management skills including operating with a high degree of autonomy and managing complex projects to successful conclusions
• Ability to navigate and succeed in a fast-paced, dynamic, business environment with track record of building trusted relationships with key stakeholders
• Superior written and verbal communication—including strong copywriting skills—with the ability to effectively explain complex ideas across different audiences
• Demonstrated ability to influence cross-functional teams of internal and external partners
• Proven customer-centric approach to driving growth goals, product strategy, full-funnel integrated marketing, and sales enablement
• Exhibits a growth mindset, desire to stay updated on industry trends, and a natural inclination to want to continuously improve
• MBA or equivalent experience (e.g., management consulting)

Nice-to-haves:

• Experience driving multiple growth tactics (advertising, content, SEO, email, PPC, etc.) across multiple channels (social media, search, etc.)
• Strong technical foundation and ability to quickly understand product/tech concepts

The Company

1848 Ventures partners with small to medium sized business owners across the US to identify the biggest uncertainties that impact their business, and develop digital, data driven products that turn that uncertainty into opportunity.

Westfield, a leading provider of commercial insurance, established 1848 Ventures in 2018 to lead the company’s efforts to expand beyond conventional insurance by understanding and addressing the broader uncertainties that business owners face. 1848 Ventures delivers tangible customer growth and financial results by developing and monetizing a portfolio of new, standalone ventures.

Based in Northeast Ohio (near Cleveland), 1848 Ventures offers team members the opportunity to apply their creative talents and entrepreneurial drive to a wide range of products and industries, while taking advantage of the stability and total rewards that are made possible by the backing of a strong, leading company. Patient capital, combined with the intentional separate structure of 1848 Ventures, creates an environment for those with an entrepreneurial spirit to help develop new businesses at startup speed, but without startup founder risk. Our cultural emphasis on values such as work-life balance, recognition, learning, and career development are all a reflection of our belief – true innovation and entrepreneurship require the right combination of support, autonomy, and growth opportunities.

We’re looking for experienced, collaborative, results-driven critical thinkers from a diverse array of personal and professional backgrounds to lead the development and refinement of new products based on deep customer insights.

We are an equal opportunity employer/minority/female/disability/protected veteran.