Growth Marketing Manager

Remote (United States) San Francisco, CA

As we build out the marketing function at Anrok, we are looking for an experienced growth marketer to drive our demand gen strategy. This is an opportunity to build a marketing flywheel from the ground up in a high-volume, high-velocity business. You’ll implement a martech stack of your choice, design experiments, and optimize our customer acquisition strategy. You will report to the Head of Marketing and be a strategic partner to sales – ultimately owning top-of-funnel metrics.

In this role, you will:

  • Grow pipeline and drive qualified leads for sales.
  • Build a multi-channel marketing strategy, including digital, events, inbound, ABM, and more.
  • Improve our inbound funnel with website optimizations and landing pages.
  • Analyze search trends and customer needs to devise creative growth experiments.
  • Work closely with content marketing to develop campaigns and offers that drive engagement
  • Optimize distribution across search, social, and other channels.
  • Manage freelancers and agencies to assist with execution.
  • Manage budgets, track performance, communicate results, and seek continuous improvement

What excites us:

  • 3+ years of experience in growth marketing or demand gen at a B2B software company.
  • Exceptional analytical skills and data-driven decision-making. 
  • Excellent communicator, with an emphasis on being clear, organized, and informative.
  • A focus on impact and efficiency. Measuring CPL from day one, and tracking leads all the way through the funnel to ensure our efforts are effective. 
  • Deep understanding of lead scoring and sales funnel management.
  • Prior experience running ads onLinkedIn and Google, and with a marketing automation platform like HubSpot or Marketo. Experience with tools like Webflow, Drift, and are a plus. 
  • Self-starter with a track record of navigating ambiguity and producing concrete results.
  • An entrepreneurial attitude and passion to build a brand from the ground up.
  • Experience in fintech is a plus.

What we offer:

  • The equity upside of an early stage startup with the product-market fit of a later stage company.
  • Work where you want: the Anrok SF office or wherever you call home.
  • Medical, dental, and vision insurance covered 100%.
  • One Medical membership covered, flexible sick benefits and more.
  • Company-wide holidays over the winter break.
  • Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with.
  • Bi-annual team offsites and optional quarterly gatherings at the SF HQ office.
  • All the latest gadgets you need to thrive at work.


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