We are a funded startup studio evaluating and validating some direct-to-consumer and business-to-business product concepts. As part of this, we would like to better understand the CAC of paid digital channels for different opportunities. Specifically, the initial scope of work will be to (1) Identify the most relevant digital channels to reach our target customer; (2) Understand the ballpark cost (e.g. CPCs) of generating qualified leads from such channels. Following completion of this deliverable, we will begin to run some test campaigns to understand conversion and actual CAC.