Content Strategy Lead
Information about retirement generally, and Medicare specifically, is often inaccessible at best and misleading at worst. As the point person for Content Strategy, you will lead the charge in establishing Chapter as the most authoritative and trusted brand that helps Americans transition into retirement. You will create our content growth strategy, developing engaging content aimed towards Medicare-aged Americans across multiple media and channels.
As the Content Strategy Lead, you’ll work at the intersection of advertising, SEO, PR and Social as part of a cross-functional team of marketers, product managers and designers. Many Performance Indicators will be used to appreciate (and reward) your impact. The most important ones are the growth of organic traffic to Chapter, the engagement rate of our social media ads, the effectiveness of our audio and video ads, and our Ahrefs Domain Rating.
This role reports to the Head of Marketing.